How to make sticky social content for a company that makes disposable helium tanks? We created micro-remakes of movies, starring balloons. It also allowed us the opportunity to latch onto popular calendar events, like #MayTheFourth and Shark Week, as well as reactive opportunities like the new Jurassic Park movie. We created customized versions of each movie tailored to Vine, Instagram and Facebook. Fun, shareable content like this contributed to a 1000% increase in the size of their Facebook community and significant growth in their other social channels as well.