Royal Rebranded
- category Branding, Print, Traditional, Video, Website
After 100 years of creating speciality lubricants, Royal was ready for a rebrand. The challenge was retaining the powerful heritage while updating and providing a consistent look and feel across the many internal and external channels from a versatile brand campaign to modular collateral and a completely new design system for packaging.
![Royal Rebranded](http://adamspringer.com/wp-content/uploads/2018/11/Royal-Brand-Adlobs4.jpg)
![Royal Rebranded](http://adamspringer.com/wp-content/uploads/2018/11/Royal-Brand-Adlobs3.jpg)
![Royal Rebranded](http://adamspringer.com/wp-content/uploads/2018/11/Royal-Brand-Adlobs2.jpg)
![Royal Rebranded](http://adamspringer.com/wp-content/uploads/2018/11/Royal-Brand-Adlobs.jpg)
![Royal Rebranded](http://adamspringer.com/wp-content/uploads/2018/11/Grease-brochure-splay-copy.png)
![Royal Rebranded](http://adamspringer.com/wp-content/uploads/2018/11/sell-sheets-Mockup-copy.png)