Flex Your Engine
- category Outdoor, Print, Traditional
Bel-Ray needed to communicate a performance proposition in a simple, powerful way that would work in various languages for their multiple global markets. We developed a visually-focused campaign that powerfully expresses the message.
Print ad featured in Luerzer’s Archive Vol. 6, 2010
![Flex Your Engine](http://adamspringer.com/wp-content/uploads/2014/12/belray-triumph.jpg)
![Flex Your Engine](http://adamspringer.com/wp-content/uploads/2014/12/belray-billboard.jpg)
![Flex Your Engine](http://adamspringer.com/wp-content/uploads/2014/12/flex-streetbike-archive.jpg)
![Flex Your Engine](http://adamspringer.com/wp-content/uploads/2014/12/belray-dirtbike-archive.jpg)