Singapore is celebrating the 50th anniversary of their independence with a mutitude of events in New York City. It involves everything from a custom flavor shake at Shake Shack to an pop-up creative showcase in Madison Square Park — and we needed to tie it all together on one site. We did this with the concept of Singapore visiting NYC and juxtaposed the Singaporean Merlion Statue with the NYC skyline — and then split up the sub events from within the different partnerships, allowing site visitors to sort them by the sensory experience they were most interested in (Taste/Hear/See).