The client wanted to create something that would make a long-term, large-scale, measurable impact on the field of sleep. So we created a multidimensional axis to measure the quality of sleep beyond the typical standard measure: quantity.

We also created a loyalty program around it to incentivize people to participate on a grand scale, so that Sanofi could gather big data about the quality of people’s sleep — and place them in the perfect position to help them improve it.