- category Experiential, Social
To support Skype coming preinstalled on the Toshiba Encore tablet, we created an experience to make stressed out holiday shoppers smile. Comedians in the UK were connected to a giant tablet in NYC on a live Skype call. They cheered up pedestrians by telling them jokes, complimenting, and serenading them. After the event, the sentiment was spread into social, where people could win a pair of Encore tablets for themselves and a friend just by sharing the video of the event.