Merck created a spinoff entity entirely focused on women’s heath to help address the unmet need. The launch campaign asked women around the world which underserved areas of women’s health needed the most attention. The answers we got were leveraged first in the Wall of Women’s Voices experience outside the NYSE at the Organon IPO. The experience continued on a microsite where women could contribute their input, and see contributions from others. Ultimately, the insights gleaned were published in a white paper report to inform future focus for Organon and others focused on unmet need in women’s health.