Integrated CD with over a decade of experience creating and selling impactful multichannel campaigns, winning new business and growing old business.
Saatchi & Saatchi Wellness
Associate Creative Director 2017 – Present
Ideation and agile production of always-on content for one of the largest pharma brand’s first foray into social. Also launching the same brand’s first ever product update.
Clients: Immunology, Merial, St. George’s Common Table.
ECD, Director of UX and Content 2015 – 2016
Provided data-driven solutions for the wellness industry’s toughest problems. Oversaw a creative / studio / editorial staff of 15 — focused on mentoring, innovation, platform/product, and business development. Clients: Novo Nordisk, Merck, Turing.
Chief Creative Officer, North America 2013-2015
Ideate and execute social engagement and editorial, experiential and digital initiatives. Oversee all creative, community and web dev output of the agency. Focused on new business development.
Clients: Skype, Bing, Toshiba, Yammer, Murad, AVIS, Logitech, Cipriani, Protect Your Bubble
Korey, Kay & Partners
VP Creative Director 2010-2013
Pitch and win new business. Doubled the agency’s number of clients in my first year there. Got an ad in Archive. Brought digital capabilities to a very traditional agency. Created the the first antiterrorism smartphone app. Developing gamification to train public awareness in preventing terrorism.
Clients: MTA, Dyson, The Port Authority, Bel-Ray Motor Oil, oyster.com, Jacoby & Meyers
Cline, Davis, Mann 2009-2010
VP Group Art Supervisor, Interactive
Brought in to turn a traditional print creative department digital. Taught classes, created processes, went to lots of meetings, mentored and oversaw about 100 creatives.
Freelance Art Director / Creative Director 2008-2009
Agencies: Y&R Brands, BOS Group, Rapp, Cementworks, Cult360, Korey Kay & Partners, Draft/FCB
Created a viral website for the advertising community that calculates your age in “advertising dog years”. Recently relaunched with FaceBook feed posting functionality which led to an organic surge of 10,000 uses in one day and 250 FaceBook likes (and counting).
Publicis / Publicis Dialog 2004-2008
VP Creative Director (ACD 2004-2006)
Led creative development on advertising, POS, digital, experiential, and ambient efforts. Brought in new accounts. Helped agency expand offering to include pharmaceutical advertising. Supervised from 1 – 4 teams on several lines of business.
Clients: Pepto-Bismol, BlueCross/Blueshield, Maytag, Vault, Jenn-Air, T-Fal, Courvoisier, Amstel, Heineken, BMW
Dog Toy Inventor 2003-present
Created, patented and licensed a symmetrical shape for a dog bone that stands up on its own, so the dog doesn’t have to hold it in an upright position while chewing on it. Product has been successfully sold by my licensee for many years, currently selling about 12,000 units a month.
Sr. Art Director (Art Director 2000- 2002)
Learned the trade: how to concept for ads and DM, how to take a project on press, how to lead a shoot. Even stole an outdoor assignment away from Verizon’s general agency.
Clients: Verizon, Verizon DSL, Target
Ads of The World, Campaign 2018, Client: St. George’s Common Table
Shorty Award, Silver, Tourism 2015. Client: Lindblad-National Geogrpahic
Luerzer’s ARCHIVE Vol. 6, 2010 Pg. 35, Client: Bel-Ray
OneClub New York State of Mind Show, 2011 Client: Bel-Ray
OneClub New York State of Mind Show, 2009 Client: The Port Authority
Cannes 2006 Shortlist – Promo Category – Brookstone uZap massage belt
B.A. Psychology, B.F.A. Visual Arts, May 2000
Creative Direction, Art Direction, Conceptualization (Print, TV, Online, Ambient), Client Interfacing, Flash AS23, HTML5, CSS